The founder, Guy Bower, is the hands-on owner, manager and self-taught chef of The Bowery, a remarkable food business which has dramatically reinvented the South African catering industry.

Starting out of his kitchen at home, he now runs several kitchens supporting his four sub-brands: TuckShop, Catering and FoodClub.

As a modest start-up, this entrepreneur required a bold, clean and simple identity, one that he could run with and apply without much capital. The wordmark is friendly and clear, featuring letterforms such as the 'B' - suggesting a sense of satisfaction.

Visit thebowery.co.za or explore them on Instagram

Agency The New Black
Creative Director & Brand Designer Christopher Gough Palmer
Art Director & Visual Language Designer Marina Greaves & Christopher Gough Palmer
Digital Development  Christopher Gough Palmer
Photography The Bowery Team