Traditionally a leading (yet a behind-the-scenes) B2B brand, Connection Telecom made the strategic decision to capture a share of the ever growing cloud-based telecommunication consumer market by introducing Telviva.

The name Telviva is a portmanteau of 'telecommunication' and 'viva' (South African slang adopted from the Portuguese interjection meaning alive! / hurray!).  

Telviva simplifies VoIP, PABX and other related telecommunication services for the consumer or small business. This simplification and clarity needed to be represented in their new masterbrand by way of a friendly identity, a visual language and wordmark which decodes industry jargon and clutter. Bold, unified and uncomplicated typography with a single point of focus - delivering a single, crystal-clear signal.

Visit telviva.co.za

Agency The New Black
Creative Director & Brand Designer Christopher Gough Palmer
Art Director & Visual Language Designer Marina Greaves