Founded by financial forensic analyst Candice Dookran, who began developing pure allergen-free products in her kitchen for her family. These products contain the most holistic ingredients, and have became so popular she expanded her sales beyond friends to the general public. In 2016 she stepped away from her corporate career to focus on the first Everything Good Spa and ever-growing product range.

The strategic decision to move away from the 'home-made' brand aesthetic was important when expanding into a larger market and spa environment. The shift was made to focus on the use of natural and pure ingredients, those ingredients which make the product essentially everything good. The honest and quiet wordmark allows the product to stand proud – always expressing the importance of its VERY GOOD, meticulously sourced, fresh, organic ingredients.

A nearly clinical visual language typically features clean typography interrupted by a wash of watercoloured ingredients, exuding an honest and luxurious quality.

Agency The New Black
Creative Director & Brand Designer Christopher Gough Palmer
Packaging Designer Christopher Gough Palmer
Photography Christopher Gough Palmer & Everything Good