By applying their extensive hotel experience throughout the United States, Canada, Mexico as well as the Caribbean, the Camden Hospitality Group is diversifying their portfolio into Africa with an initial 5 luxury lodge development strategy covering the East African safari circuit.

This new masterbrand focuses on warm, authentic hospitality in a portfolio of authentic lodges and travel experiences. Extraordinary locations with spaces that are in harmony with their location so that guests experience a constant connection with nature in beautiful, rustic luxury settings. The brand-name Anzuri is a portmanteau of Africa and the word nzuri, meaning beautiful in Swahili.

The identity is luxurious in its simplicity, the sophisticated wordmark interacts with the space in which it occupies through the fissures in the letters, a metaphor for the guest's engagement with nature, the seamless flow of the natural environment and the lodge's footprint.

Visit anzuri.world

Agency The New Black
Creative Director & Brand Designer Christopher Gough Palmer
Art Director & Visual Language Designer Marina Greaves