Yambu strives to offer the everyday South African affordable legal insurance through customisable cost-effective effective products without the consumer sacrificing the value received.

With this in mind, we were tasked to develop and launch the brand identity within a week – achieved only through a clear strategic focus on the brand essence of individuality. A particularly no-nonsense and bold identity features a clear and graphic emphasis on the letter ‘U’ in YAMBU, representing the company’s focus and loyalty to the individual.

Agency The New Black
Creative Director & Brand Designer Christopher Gough Palmer
Art Director & Visual Language Designer Marina Greaves