Open is a creative collaboration between New York fine art curator Katrin Lewinsky, myself, and Johannesburg designer Marina Greaves.

It offers clients an array of disciplines in an effort to create unique branding concepts and sought after products as well as seasonal city guides known as Open The City.

The core identity consists of a simple, unique wordmark which works in a freestyle combination with a palette of three neutral colours. This simplicity makes way for the brand concept of collaboration and easy co-branding opportunities.

Agency The New Black
Creative Director & Brand Designer Christopher Gough Palmer
Art Director & Visual Language Designer Marina Greaves & Christopher Gough Palmer