The FoodHub is a collection of 5 new fast-food brands: Mr Goldens Fried Chicken, Mighty Burgers, Roosta's Flame Grilled Chicken, Wandacrust Pizza and Cream Supreme Ice Cream & Juice Bar.

These 5 new brands were named and branded independently with the foresight to becoming franchisable food court products. Each with its own character and personality, they are designed for the everyday Ugandan who has high aspirations and brand awareness.

Fried chicken is a Ugandan favourite. The type of meal that is shared and creates golden memories... movie night with family or a night out with friends. The Mr. Goldens identity narrates this story with it's showtime typography and drumstick-bowtie detailing.

A relatively new culinary addition to the everyday Ugandan table. Traditional pizza served with the perfect base and therefore the perfect crust, where each slice is so wandafully good it deserves to be shared.

You don't share a burger. It's something you need to engage with, hold with two hands and make it your own. At Mighty Burgers you can craft your burger by selecting your own ingredients. My ingredients, my Mighty Burger. Therefore, the identity focusses on the burger at the core with the ingredients pictographically representing the letter 'M'.

Flame grilled chicken is a traditional Ugandan meal; found everywhere from communal streetside barbeques to formal restaurants. The wordmark simply and honestly represents the basting of the chicken and it's chargrilled result.

An ice cream and fresh fruit juice bar makes perfect sense in a tropical climate such as Uganda. Cream Supreme takes stylistic cues from 60s roadhouse diners offering patrons all the good stuff, there is a naustalgic-something for everyone at Cream Supreme.

Agency The New Black
Creative Director Christopher Gough Palmer
Brand Designers Christopher Gough Palmer & Marina Greaves
Art Director & Visual Language Designer Marina Greaves
Design Team Christopher Gough Palmer, Marina Greaves, Jeffrey Moodie, Quintin Kok, Ivana Raguz & Candice Bondi